The bad consists of scare imagery of what is happening in the world as a result of climate change and what could happen in the future. It also consists of imagery relating to how we got into this mess in the first place.
The good consists of positive messages relating to climate change; clean energy and ways to reduce your carbon footprint.
A lot of environmental films use a combination of these two categories. They show the audience what they are doing wrong, the consequences of their actions and what they can do to change, usually in that order. I want to avoid this format as it is used often and tends to berate the audience. Generally an audience, no matter what the age, resents being told off. I think by now, most people in the country know about climate change, they don't need a lecture, they just need the motivation to take action.
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