Thursday 7 May 2009

Brief

This is what we came up with today as a brief for the project:

Produce a 20-30 second Animation combining a variety of styles and promoting animation at BCU specifically children’s animation. The style of animation is to be targeted at younger children, while the advert itself is aimed at prospective students and professionals interested in the animation course and animation for children at BIAD.

The animation must showcase different styles of animation while tying them together in a unified way, utilising knowledge of what children like in animation and what it means to be a 7 year old.

It must be lively, attractive to both target audiences but more towards children. Make it fun while also showing the processes behind animation, for example showing the mistakes that can happen, and the creation of new characters by existing characters- A character given a pencil and drawing himself a friend.

Next steps:

Task 1- Use the mind maps to explore what it means to be 7 and look back on your own experiences to gain an insight into the 7-year-old mind. Come up with a character of your own creation and think of ways he or she can interact with other characters and scenes created by other members of the group. Think about the target audience and what they do/ play/ create/ like, refer to the mind maps.

Get inspiration from animations you enjoyed as a child and think about why you liked them and why they work. Incorporate your answers in the design of your character and scenes.

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